Compliance

Compliance built into everything we do

How we handle data, consent, advertising and regulation across all of our services.

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Regulation

The parameters we work within

These frameworks apply to everything we deliver, from lead funnels and brand campaigns to websites and communities.

GDPR

UK GDPR and Data Protection Act 2018

How personal data is collected, used, stored and shared. It applies wherever we handle personal data, from lead funnels to websites and communities. In claims work, information about a person’s health or injury is special category data and needs extra care.

How we work

  • Clear privacy notices at the point of capture, naming who the data is shared with
  • Explicit consent where health information is involved, recorded with the time, source page and wording
  • We collect only what is needed for the purpose
  • Data processing agreements with every client, and secure transfer of data
  • Defined retention periods and a process for access and erasure requests
PECR

Privacy and Electronic Communications Regulations

The regulations covering marketing calls, texts and emails. Unsolicited calls about claims management services are banned unless the person has given prior consent.

How we work

  • No cold calling: every enquiry comes through an ad or page the person chose to respond to
  • Calls, texts and marketing emails only where consent is given and recorded
  • Consent wording names the businesses who may make contact
  • Screening against the Telephone Preference Service where it applies
CAP

CAP Code and the ASA

UK advertising standards require ads to be legal, decent, honest and truthful. They apply to every ad and piece of marketing content we produce.

How we work

  • Copy reviewed against the CAP Code before it goes live
  • No exaggerated promises, results or compensation figures
  • Fees, prices and conditions explained clearly wherever they are mentioned
  • Campaigns follow Meta, TikTok and Google advertising policies
  • The business behind each campaign is clearly identified
FCA

FCA and SRA (claims work)

For claims work, claims management companies are regulated by the FCA and solicitors by the SRA. Both expect promotions to be clear, fair and not misleading, and firms remain responsible for how their clients are sourced.

How we work

  • Campaigns run within our clients’ regulatory permissions
  • Ads and funnels approved by the client before launch
  • A full audit trail for every lead: ad, funnel, answers and consent
  • No guaranteed outcomes, pressure tactics or inducements offered to claimants
  • Funnels written with vulnerable people in mind

Audit trail

Every lead carries its audit trail

Consent record

Timestamp, IP address, page version and exact consent wording for every lead.

Source record

Which platform, campaign and ad brought each claimant in.

Answers record

Every qualifying answer, exactly as the claimant gave it.

Call record

Notes and recordings where our team verifies a claimant by phone.

This is an overview of how we work and not legal advice. Each client remains responsible for its own regulatory obligations.

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